I am Naomi Nohar, an 18-year-old industrial designer from the Netherlands.
I strive to be an inclusivity-oriented designer. Helping people make experiences more accessible is a core value of mine. It stems from the fact that I’ve experienced a very global childhood. I grew up in four different countries, exposing me to the many different perspectives and issues within our world. Being exposed to such a variety of flaws when it comes to inclusivity from a young age, and also being on both sides of that issue, has made it a great passion of mine.

I thrive under pressure and under stress. As a professional athlete, I’m accustomed to excelling in crucial moments, thus, presenting and pitching are strengths of mine. Besides that my prototyping and video-editing skills are quite developed, having spent a lot of the past year on those.

I am naturally a very open and blunt person, making my communication clear within group work, but not always as mindful. I often take on a leading or shaping role. I think that this stems from the fact that I have always been quite independent and proactive in my work and have a healthy sense of confidence. I have learnt to adapt my role within a group, so if there is another strong leader present I tend to sit back and take a more shaping role.

I design in a very practical and reflective manner, aligning very well with the RTDP method. I try out everything, test it out, and then evaluate it – creating an ongoing cycle of iteration, validation, reflection and designing.

There are millions of products already on the market today, yet every day, more and more are still being added. The vision I have for my designs is that they are set apart because of their functionality and creativity. Efficiency and sustainability are core values of mine, so a product should function as visualised- or cease to exist.

 One of the ways to create original designs is to venture into experimental design. This consists of taking risks and being very free within elements that you should test. A hands-on, trial-and-error manner of designing that is more effective when it comes to creating innovation. Because there are already so many existing products in this day and age, innovation could even be considered of more importance than inventing [1]. Experimentation is often designing for a future market, that might not even be known yet [2]. My vision is to create designs that are known for their extraordinary functions and have been achieved through risk-taking and experimental design.

Functional design plays the largest role in ensuring design quality and the degree of innovation within a product. Function is the most crucial concept when designing to create a better future [3].

I want to bring function and experimentation together in my designs to change the world for the better and achieve accessibility and inclusion for all.

[1] Sahal, Devendra. Invention, Innovation and Economic Evaluation, June 1983.
[2] Hall, A. (2011). Experimental Design: Design Experimentation. Design Issues, 27(2), 17–26.
[3] Y. Umeda and T. Tomiyama, “Functional reasoning in design,” in IEEE Expert, vol. 12, no. 2, pp. 42-48, March-April 1997, doi: 10.1109/64.585103.
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