During Introduction to Business Design we analysed multiple companies in the light of the Product to Service shift, where products are offered as a service. Every part of the business model canvas was explored through a different company which has made the shift or can make the shift in the future in order to become more successful. The companies that we explored are Adobe, Decathlon, Ikea and Zalando. I created an individual assessment of this shift about the product I created during From Idea to Design as well. 
Expertise areas: Business and Entrepreneurship

Concept development canvas for the service shift for Ikea
Concept development canvas for the service shift for Ikea
SWOT analysis for the service shift of Ikea
SWOT analysis for the service shift of Ikea
Webpages for the rebranding of Decathlon
Webpages for the rebranding of Decathlon
Poster for the rebranding of Decathlon
Poster for the rebranding of Decathlon
Back to Top